Have your own label in mind?
Let’s explore what we can create together.
Whether you are an established fashion brand, retailer, e-commerce company or business looking to launch or expand your own label, Donders 1860 and DNR can support you from the first idea to the final product.
From developing a single style to building a complete collection, we combine decades of jackets expertise with a professional development and production organisation.
From your idea to your own collection
A successful private label starts with understanding your brand, your customer and your product vision.
Our team can work with your existing designs, adapt an existing model or develop completely new styles specifically for your brand.
Depending on your project, we can support you throughout the process:
Design → Development → Sampling → Production → Quality Control → Logistics
This means you can work with one experienced partner across the entire product journey.
Who is Private Label for?
Our private label services are designed for businesses that want to create products under their own brand name.
This can include:
- Fashion brands looking to develop their own outerwear collection
- Retailers wanting to create an exclusive private label
- E-commerce businesses building or expanding their own brand
- Established brands looking for additional product development or production expertise
- New brands and entrepreneurs with a clear product or brand concept
- Corporate or lifestyle brands looking to develop branded apparel or outerwear
Whether you already have an established brand or are starting from scratch, we can discuss the possibilities based on your concept, volumes, target market and product requirements.
Not sure whether your project is suitable for private label? Contact us and tell us about your idea.
What can we develop?
Our expertise is strongly rooted in premium jackets, with experience across different styles, materials and construction techniques.
Depending on the project, product development can include:
- Leather jackets
- Suede jackets
- Textile jackets
- Wool jackets and coats
- Bomber jackets
- Biker jackets
- Pilot jackets
- Puffer jackets
- Parkas
- Bodywarmers
- Transitional and lightweight outerwear
The exact possibilities depend on your design, material requirements, volumes and technical specifications.
Have a specific product in mind? Contact us and we can assess the possibilities together.
Don’t have a product in mind yet? Check out our latest lookbook and let us inspire you.
Our expertise in materials
With a long history in jackets, we have extensive experience working with a wide range of materials and constructions.
Our product knowledge includes leather, suede, wool and various textile and technical outerwear materials.
We can support you in selecting the right material, construction and finishing based on the desired look, quality level, functionality and target price of your product.
Whether you already know exactly which material you want to use or need advice during development, our team can work with you to find the right solution.
Your idea, your level of development
Private label does not have to start from a blank sheet of paper.
Depending on your requirements, there are several ways to start a project.
Start from an existing model
Select an existing Donders 1860 or DNR model as the starting point and adapt it to your brand.
This can be an efficient way to develop a product while benefiting from an established construction and fit.
Adapt an existing design
Use an existing model as a foundation and make changes to details such as materials, colours, trims, hardware, fit or finishing.
Develop a completely new model
Have a completely new product developed specifically for your brand, based on your own design, inspiration, technical pack or product brief.
Make it truly yours
Your product should look and feel like your brand.
Depending on the project, we can discuss different branding and finishing options, including:
- Neck labels
- Brand labels
- Care labels
- Hangtags
- Zippers and hardware
- Branding details
- Packaging
- Product-specific finishing
Branding possibilities depend on the product, materials, quantities and production requirements.
Our team can advise you on what is technically and commercially possible for your project.
Design
From concept to product
Our Design and Development team helps translate your ideas into commercially viable products. Whether you provide a complete technical pack, a sketch or simply a concept, our team can help develop the product further.
The Design team can work on:
- Product concepts
- Silhouettes and fits
- Materials and colours
- Product details
- Technical development
- Existing-model adaptations
- New product development
Production
From sample to finished product
Once a product has been developed and approved, our Production team coordinates the production process.
Our experience in jacket production allows us to manage the technical and quality requirements involved in producing jackets and other garments at scale.
Production can involve:
- Sample development
- Material sourcing
- Production preparation
- Technical specifications
- Production coordination
- Quality control
- Final product approval
The exact production setup, minimum quantities and lead times depend on the product and project requirements.
Logistics
From production to your warehouse
A successful product development process does not end when the garment is finished.
Our Logistics team helps coordinate the flow of finished products so that your collection can reach its destination efficiently.
Depending on the project, logistics support can include:
- Production-to-warehouse coordination
- Shipment planning
- Delivery coordination
- Product handling
- International distribution
This gives you one experienced partner across the complete journey: from your initial idea through to delivery.
Sampling & approval
Sampling is an essential part of the development process. Depending on the product, the process can include several stages of sampling and approval to ensure that the final product meets the agreed requirements.
A typical process can include:
- Concept & brief
We review your idea, product requirements and target positioning. - Development
The product is translated into a technical and production-ready design. - First sample
A first physical sample is produced for review. - Fitting & adjustments
Fit, materials, construction and details can be reviewed and adjusted. - Final approval
Once the product meets the agreed requirements, the final sample is approved for production. - Production
The approved product moves into production according to the agreed specifications.
Exact timelines and the number of sample rounds depend on the complexity of the product and the project.
Quality and sustainability are part of the process
Quality and sustainability starts long before the final product leaves the factory. Our approach combines product expertise, technical specifications, sampling and production control to ensure that the finished product matches the agreed requirements.
Quality control can cover areas such as:
- Materials
- Construction
- Measurements and fit
- Stitching and finishing
- Branding details
- Hardware and trims
- Final appearance
The specific quality-control process depends on the product and production setup.
Production & minimum quantities
Private label production requires planning and commitment. Minimum quantities can vary depending on the product, material, colour, construction and production requirements.
Rather than applying one standard minimum to every project, we determine the appropriate setup based on the specific product and business case.
Want to know what minimum quantities, development costs and production conditions would apply to your project? Contact us with your initial requirements and we can assess the possibilities.
Development & production timelines
Every private label project is different.
Timelines depend on factors such as:
- Product complexity
- Availability of materials
- Number of styles
- Sampling requirements
- Required modifications
- Production quantities
- Production planning
We will discuss the expected development and production timeline with you at the beginning of the project, so expectations are clear from the start.
What do we need from you?
To assess a private label request, it helps to have as much information as possible about your project.
Ideally, your initial request includes:
- Your company and brand name
- Your target market
- Your product category
- Your estimated quantities
- Your desired delivery timing
- Your target price range
- Your design, sketches or technical pack, if available
- Reference products or images
- Desired materials
- Branding requirements
- Any specific quality or certification requirements
You do not need to have everything fully developed before contacting us.
Have an idea but not a complete technical pack yet? Contact us and we can discuss how to take the next step.
Confidentiality & NDA
We understand that new product concepts, designs and commercial plans can be sensitive.
Where required, confidentiality arrangements can be discussed before sharing confidential product or business information. If an NDA is required for your project, our team can explain the applicable procedure.
Want to discuss a confidential project? Contact us before sharing sensitive information.
