A Stronger Jacket Collection.
A Better Retail Partnership.
Discover premium jackets by Donders 1860 and DNR, backed by generations of product expertise and the digital solutions to support your business. From seasonal buying to in-season replenishment, we help you build an jacket assortment that works for your customers.
More than 165 years of jacket expertise
Donders 1860 and DNR share a rich Dutch heritage, with roots dating back to 1860 in Arnhem, the Netherlands. Five generations of experience have shaped our expertise in outerwear, from premium leather jackets to wool coats and textile jackets. Today, both brands build on this legacy, combining craftsmanship, product knowledge and Dutch design to create jackets that brings together quality, sustainability, style and functionality.
Dutch design, premium positioning
Our collections bring together Dutch design, contemporary fashion and quality materials, with a focus on fit, functionality and timeless style. With Donders 1860 and DNR, we offer a diverse range of jackets that combines distinctive character with everyday wearability. From premium leather jackets to wool coats and contemporary textile styles, offering styles for different seasons, occasions and customer profiles.
A specialist in leather, wool and textile
Leather remains an important part of our DNA. Our collections include different types of leather and a wide range of styles, from classic leather jackets and biker jackets to pilot jackets, bombers, puffers and bodywarmers. Alongside leather, we offer textile, wool and mixed-material outerwear, allowing retailers to build a broader jacket assortment across seasons.
Built for professional retail
We understand that successful retail is about more than buying a collection. It is about having the right products, availability, content and support at the right time. Retail Partners can benefit from a professional B2B infrastructure, digital product data, online ordering, replenishment opportunities and e-commerce solutions.
An international business
What began as a Dutch family business has grown into an international fashion company, with a strong network of retail partners across Europe and beyond. By combining our expertise in jackets with a modern digital infrastructure, we make it easier for retailers to connect our collections to their own webshops and online sales channels, creating new opportunities for collaboration and growth.
Who is Donders 1860 & DNR intended for?
Our Retail Partnership is designed for retailers who want to offer a strong, commercially relevant jacket assortment to their customers.
We work with:
- Independent retailers looking for a strong jacket collection
- Multibrand stores looking to complement their existing fashion assortment
- Fashion boutiques seeking premium jackets with a distinctive identity
- E-commerce retailers looking to build or expand their online outerwear assortment
Whether you operate one store or multiple locations, a physical shop or an online business, we can discuss the setup that fits your business.
Not sure whether Donders 1860/DNR is right for your store or customer profile? Contact us and let’s discuss the possibilities.
Our collection
Donders 1860 & DNR are built around premium jackets, with collections covering different materials, styles and seasons.
Depending on the collection, retailers can select from:
- Leather, suede and suede-look jackets
- Wool coats and jackets
- Textile and lightweight jackets
- Bombers, pilot and biker jackets
- Puffers, parkas and bodywarmers
- Transitional and year-round styles
Our collections are developed for both men and women, with a strong focus on premium materials and wearable design.
A collection with commercial flexibility
A successful jacket assortment needs to work beyond a single delivery moment. Our Retail Partnership combines planned seasonal buying with in-season opportunities.
Pre-order
Pre-ordering gives you the opportunity to select your collection in advance and build your seasonal assortment around the styles, colours and materials that fit your customer.
Direct & Reorder
Once the season is underway, successful styles can create additional sales opportunities. Where stock is available, Retail Partners can reorder selected products and replenish their bestsellers.
This combination allows retailers to build a planned seasonal assortment while retaining flexibility during the season.
Keeping your business selling
We believe that a product should be available when a customer wants to buy it.
Our retail solutions support replenishment and availability. For eligible Retail Partners, digital ordering and EDI solutions can help connect sales and stock information with our systems.
When a jacket sells, the goal is simple: make it possible to replenish it and keep selling. This can reduce missed sales caused by empty shelves and help maintain a healthy assortment throughout the season.
Wholesale ordering made easy
As a Retail Partner, you can access our B2B ordering environment to manage your wholesale business.
B2B Webshop
Explore products and collections and place wholesale orders online.
Fashion Cloud
Access product images, information and digital content for your own channels.
EDI
For compatible systems, EDI can automate the exchange of relevant order information.
Product content and marketing support
Selling online requires more than a product number and a price. Retailers need high-quality product images, descriptions and product information that can be used across their digital channels.
Through our content and data solutions, Retail Partners can access the product information and visual assets needed to present Donders 1860 and DNR products in their own sales channels. This helps you launch products faster, maintain your online assortment and create a consistent presentation.
E-commerce & longtail opportunities
Where applicable, longtail and e-commerce solutions can allow Retail Partners to offer a broader selection without physically holding the complete assortment.
Donders has developed connections with online platforms and Retail Partners’ webshops, with orders fulfilled directly from the Donders warehouse in applicable setups. This can broaden the assortment while reducing stock and investment on the retailer’s side.
The exact possibilities depend on your webshop, market, systems and commercial setup.
Where do we sell?
Donders 1860 & DNR have an established international customer base, with sales across Europe and international reach beyond Europe.
Our Retail Partnership is not limited to one market or retail format. Suitability depends on your location, customer profile, distribution model and commercial setup.
Commercial information
Commercial conditions depend on the market, retail format, collection and partnership setup. We can discuss:
- Minimum order requirements and order values
- Pre-order conditions and reorder availability
- Delivery times and payment conditions
- E-commerce and marketplace conditions
- Longtail and fulfilment possibilities
Rather than applying one standard solution to every retailer, we prefer a setup that fits your business.
