From 50 jackets per season to top 3 in the largest fashion store in The Netherlands
With an impressive 15,000 m² of retail space, Van Tilburg is the largest fashion store in the Netherlands. What started as a family business has grown into a household name across the wider region, with departments for men, women, kids and sports. With well-thought-out service such as an in-house (free) alterations atelier and multiple public awards to its name, Van Tilburg demonstrates what top-level retail truly looks like.
Among the 800+ brands available in-store, Donders 1860 jackets are genuine top sellers. Not by coincidence: our style and appearance align seamlessly with the preferences of the Van Tilburg customer. More than 165 years of craftsmanship is not only reflected in every jacket, but also in the way we collaborate. This is something buyer Jos from Van Tilburg also experiences:
“Being able to adjust the best-selling styles on a weekly basis and exchange any slow movers allows us to make optimal use of sales opportunities, maintain a healthy stock position in-store and achieve maximum returns.”
Our sales team also actively contributes to the composition of the collection on all fronts. Jos confirms this and describes the collaboration as constructive: “There is active input when it comes to optimally composing the collection and intensifying the collaboration. Challenges and opportunities are addressed promptly and effectively.”
Combined with a highly competitive price–quality ratio, Donders 1860 proves itself not only on the shop floor, but also behind the scenes in the way it does business.
Where Van Tilburg once started with a modest selection of 50 jackets per season, volumes have since grown significantly and Donders 1860 jackets have become one of the strong pillars within their outerwear department. This year, our Dutch-Designed jackets even secured a place in the top 3. Jos calls it a great achievement, in which assortment, diversity and the price–quality balance play a key role.
Posted on 28 January 2026
